Ideate
Room for the unfashionable idea and the obvious one. Time-boxed. A kill-list is part of the work, so discarded ideas do not return under a new name.
Strategy
Turn ambition into action.
From a wide field of ideas to a short list of choices, and a path the company can still be running next quarter.
Choose
Where growth comes from. What stops in order to pay for it. Who owns the outcome. Which number would prove the choice wrong.
Design the path
Owners, money, and time. If a milestone cannot be recognised without the deck, it is not a milestone.
Enable the first quarters
A short review that is allowed to change the plan. We stay while the work meets the week, when that is what you need.
A strategy that keeps every option open is a wish.From “A strategy that can survive the first quarter”
What you keep
Four things you will hold at the end.
Each one is short, written, and owned by someone on your side of the table.
A kill-list
The ideas you will not pursue, and why — so they do not return next month under a new name.
A choice memo
Where growth comes from, what stops to pay for it, and the number that would prove it wrong.
A review cadence
A short, regular check that is allowed to change the plan: stop, continue, or alter.
Signals
Strategy work fits when…
The common thread: ambition is not the problem. Converting it into a few decisions people keep is.
- There are more good ideas than people to run them.
- Last year’s plan was abandoned somewhere around March.
- A new market, product, or channel is on the table and the case is unclear.
- Leadership agrees on the destination but not on what to stop.
A stronger tomorrow